What is Personal Blogging?

green plant beside white desk

Personal blogging allows you to share your stories and experiences with readers online. You can use it to document your life, connect with new people, share your opinion, and even make money. As its name suggests, a personal blog should focus on topics related to the writer’s life, such as travels, hobbies, passions, opinions, and goals.

It’s also a great way to get your thoughts out there and build an audience that can relate to you. Personal blogging has become popular over the last few years to document your journey online, from creating a website to building a successful business.

From real-life stories to tips, free tools, and tricks, you can use your personal blog to expand your reach. This article will explore the fundamentals of personal blogs, including what they are and the best ways to get started.

What is Personal Blogging in Simple Terms?

What is Personal Blogging in Simple Terms?

At its core, a personal blog is an online platform for individuals to share their thoughts, opinions, and experiences with their personal audience. A personal blog can document your life, share your opinion, and make money.

Unlike corporate or business blogs, many personal blogs focus more on the writer’s lifestyle and interests than on promoting a brand or product. However, this isn’t always the case.

Personal blogging can be an excellent way to make money and establish yourself as a thought leader in any industry. It’s an outlet where readers can read about your life, get inspired, and learn more about what matters to you.

Additionally, personal blogs allow writers to build an online presence and create solid relationships with their readers. Personal bloggers can share ideas, connect with like-minded people, and monetize their blogs.

In simple terms, a personal blog is an online blogging platform used to share your experiences and stories with the world.

Why Should Anyone Write a Personal Blog?

Why Should Anyone Write a Personal Blog?

Blogging can lead to numerous opportunities, some of which may be unexpected, while others are self-explanatory. So, if you want to start a personal blog or you’re into writing food or travel blogs, think about why you would like to create one in the first place.

While you would have reasons to write your own personal blog post, many common reasons resonate with other bloggers.

Personal blogging provides flexibility

Owning a personal blog allows you to write about your hobbies and interests instead of focusing solely on business-related topics. Your audience needs to know you’re a real person and someone they can relate to, so just be yourself.

This also makes developing content ideas easier and builds an authentic connection with your readers. Your blog can be whatever you want, and there are no limits on what topics you can write about.

Coverage of your industry or niche is always best to ensure you are growing your blog in a direction that facilitates the expansion of opportunities. Establishing your expertise is crucial for enhancing your brand’s reputation.

This is particularly significant when you are new to the field as it helps you to showcase your abilities and obtain some initial traction. It’s suggested that approximately 25% of your overall content should be industry-related to help your blog stand out.

A personal blog can build trust

You’ll still want to build trust with your audience, even with flexibility. Having a personal blog can be very effective in building trust with your intended audience and increasing your blog’s visibility, which makes it a great reason to support this approach.

Writing honest, personal stories are the perfect way to do this, as it builds a connection between you and your readers.

When you talk openly and honestly about your experiences, it’s easy to gain your readers’ trust. People will be more likely to follow you when they know you’re genuine.

Furthermore, you can also build trust by being consistent with your content and ensuring that you publish consistently. Demonstrating your knowledge of the topics you write about and presenting yourself as reliable can be achieved through regular personal blogs.

Personal blogging helps you learn new skills

Personal blogging helps you learn new skills

If you’re currently blogging, think about why you started doing it in the first place. Most people did it for the fun of it. Through perseverance, many personal bloggers also learn that they can turn their love of blogging into a full-time career.

By blogging, you can gain many new skills and abilities. Here are some that you may learn along the way:

  • SEO best practices
  • Designing for WordPress
  • Writing for different audiences
  • Email marketing
  • Creating web graphics
  • Content management
  • Website hosting
  • Social media marketing
  • Measurement and analytics

You can gain knowledge from building and managing a blog and the content you write. For example, if you are a personal blogger who writes about health and fitness, you can learn more in-depth information on this topic.

You can use the analytics provided by your blog to study your blog readers and their behavior. Gaining the true nature of how your blog performs, you’ll be better suited to continue down a path of turning your personal blog into a money blog, should you ever desire.

The significance of a personal blog

Personal blogs can be a powerful tool in helping you build an online presence and reach a larger audience. It’s an effective way to establish yourself as an expert in your field, build trust with potential customers, and learn new skills.

Your faithful followers will come to appreciate your genuine content, and you may eventually be able to make a living through your blog. Aside from these points, there are some notable reasons you should create a personal blog.

Read Next: 5 Must-have SEO Services in 2023

What are the 4 Benefits of Personal Blogging?

A personal blog has many benefits. Educating one’s self is a byproduct of a blog. Here are four of the most prominent benefits to consider when creating a personal blog.

You can build a brand with personal blogs

As you gain more knowledge about a subject, you establish yourself as an authority. This expertise helps to create and promote your online brand.

By delivering valuable content to your audience, you can gain recognition within the online community and become a go-to blogger.

If you build your brand, people will recognize the value of your advice and be more inclined to seek it out.

You can generate income with your personal blog

You can generate income with your personal blog

Most would-be bloggers are curious whether someone can make a living using a personal blog. Yes, it’s possible, but it requires hard work and dedication. Many successful bloggers have worked on their blogs for several years, perfecting their skills.

During that period, they have been conducting experiments and tests to determine what is effective. Of course, we’re not talking about scientific experiments, at least not in a lab, but experiments in the sense of marketing and social media strategy.

Working long hours is often necessary during the early years of building a personal blog. Selecting a profitable niche to focus on is important, as some niches are more lucrative than others. To sell services through your blog, identify and target the audience most likely to hire you.

You can grow your authority

Writing about a particular subject will help you become an authority. You can use this to your advantage and start utilizing other strategies, from guest posting on other blogs to speaking at conferences.

This is beneficial in two ways:

First, it helps you establish yourself as an authority with each new guest post under your belt. People will recognize you as someone who is a leader in their field.

Second, it helps you grow your business by expanding your reach and gaining more exposure. There’s no denying the power of leveraging your best personal blogs to solidify yourself as an authority in your niche.

You can build stability and security

Another great benefit of creating a personal blog is the freedom. Should your blog be able to generate income for you, you’ll have more freedom. You will gain control of your schedule and work location, allowing you to enjoy the flexibility of working from anywhere.

Once you have a consistent following on your blog, you can start to monetize it. This could be through affiliate marketing, sponsored posts, or creating your own products.

These strategies will help you create a secure and stable income that allows you to do what you want. While it may not make you rich, the best-case scenario is you are not waiting on an employer to give you a job.

How to Set Up Your Own Blog

How to Set Up Your Own Blog

According to WordPress, over 70 million blog posts are published every month. So, even if you can’t put a dent in that statistic, you can still stand out from the crowd and make a mark.

Choosing to start a WordPress blog is a no-brainer. WordPress provides the most flexibility to scale and monetize a blog. While you can succeed with other platforms, you will be best served using WordPress.

What should a personal blog be about?

Readers will usually see your blog’s name and niche in your blog’s URL (such as yourblog.com). Therefore, its blog’s name must represent either the general topics you’ll be covering or incorporates your name, your business name, or a creative combination of words.

While this could be a painstaking process, don’t let it hold up your progress. Sometimes you just need to start writing, and the topics you choose will solidify the niche for your new blog.

Naming your own personal blog

In personal blogging, you could argue that your identity is significantly more critical than your niche.

Besides, isn’t the primary purpose of a personal blog to write about topics that you find interesting? Again one could argue yes and no to that question, but let’s keep it simple.

At the very least, your first new blog post should be about something you are passionate about and can speak confidently about with authority or develop that authority over time. Therefore, creating an excellent name for your first blog name is still important.

Research web hosting options

Research web hosting options

You must select a trustworthy hosting provider to ensure your personal blog is reliable. Look for a provider with a strong reputation and uptime of 99% or higher.

Additionally, choose a provider that offers effective security monitoring to protect user data and prevent unauthorized access to your website by hackers.

Finally, look for a provider that offers additional value add services to get you up and running in a few clicks. The time spent working on your blog is what is important, not the hosting setup.

Research the options to find one that meets your needs and budget. Purchase hosting that can accommodate your blog’s growth over time. We’ve provided two great options to consider below.

Bluehost – Great for low cost, a free domain with certain hosting plans. They will install WordPress for you and have you up and running with less time spent on your part.

Cloudways – A great cloud solution for those wanting to scale their blog quickly and utilize WordPress to do so. They have multiple options to choose from, and the price points are reasonable.

Designing your personal blog

Plenty of other bloggers out there hate to design their blogs. Fortunately, others love the creative process and take it upon themselves to develop their blogs.

No matter which side of the fence you’re on, the design process is critical in setting up your own blog. Studying other personal blog examples will give you some much-needed perspective.

Designing your own blog doesn’t have to be difficult; you don’t need to hire an expensive designer or have technical knowledge.


Templates and themes go hand in hand. Before selecting a template, consider the purpose of your blog and what you want it to look like. Many free themes come with basic customization options and are relatively easy to install.

If you’ve decided to use WordPress, you’ll have access to hundreds of free themes and templates. Read our article on the best free WordPress themes to help get you started.

Important pages

Important website pages

Your blog needs certain essential pages, such as an About page, a Contact page, and a Privacy page. Additionally, depending on the purpose of your blog, you might consider adding a subscription page to capture emails and build an audience.

While your personal blogging journey may not include creating a business just yet, there is no harm in laying the groundwork for success.

Plugins and functionality

We’re all familiar with plugins and their ability to extend the functionality of a website. As you’re configuring your personal blogs, consider the core features and functions you need when considering blogging platforms.

For example, do you want to display images on your blog posts? Do you need an online store? Are you looking for a comment system or social media sharing buttons?

WordPress is well-known for its extended functionality, thanks to its thousands of free and premium plugins. You’ll find something for whatever features you need.

Focus on writing blog posts that are valuable

Personal blogging should be a journey that you come to enjoy over time. You should have an idea of what you want your blog to look like and the topics that will be covered in your personal blog.

Then, focus on writing posts that are valuable, entertaining, and informative simultaneously. Be sure to include images, videos, and other forms of media to engage your readers.

Your blog should be an evolving force that changes as you do. Take the time to read other blogs in your industry and draw inspiration from them.

You can also boost engagement by enabling comments and responding to readers’ questions in those comment sections. Besides focusing on good writing, how else can you create useful blogs?

Employ search engine optimization best practices

Every blogger’s main objective is to enhance their reach. To attract visitors more traffic to your blog, you need to consider optimizing it for search engines.

Conducting keyword research and finding relevant words on your next blog post is crucial to improving your SEO ranking and search traffic.

This will help you understand how people search for topics in your niche or blog.

To optimize your blog for other search engines, write alt text for images, create a meta description that uses your keywords, and ensure your site is mobile-friendly.

Mobile-friendly websites are a big deal now, considering Google’s algorithm changed in 2015 and their continued focus on mobile-first indexing.

Create a content calendar

Create a content calendar

Original content is essential for a successful personal blog, as it allows for high-quality writing. In addition, since you are the expert in telling your own story, personal blogs are great for showcasing your unique perspective.

To make the most out of your efforts, create an editorial calendar. Calendars help manage your content more effectively and enable you to track and analyze your blog’s performance.

An editorial calendar helps you keep track of your blog posts. It contains information like topic ideas and dates for publishing and keeps everything organized in a centralized location.

Implementing this type of content strategy can define your goals. These objectives could include increasing traffic or acquiring new subscribers.

Use email marketing and social media platforms

Do you have F.O.M.O.? Many people do. Fear of missing out is real, and it’s no wonder why many personal bloggers take advantage of this phenomenon through email marketing and social media platforms.

Email marketing is one of the most effective ways to build relationships with your readers and boost engagement on your blog.

You can also promote your blog posts on social media platforms like Twitter, Facebook, TikTok, and Instagram.

Use social media to promote your blog posts, engage with readers and followers, and increase brand awareness.

Read Next: How to Create a Social Media Calendar in 2023

Should You Monetize Your Personal Blog?

Create a content calendar

Did you know the right email strategy can help you gain more followers and generate leads for your monetization efforts?

Making money through blogging is achievable, mainly when focusing on a popular niche that brings in profits. However, earning through a personal blog can be challenging.

You can utilize your blog to market and advertise your services or products if you have an established online presence or platform. If you don’t have a platform yet, consider what you enjoy most about blogging before trying to make money from your personal blog.

For example, if your blog is primarily a creative outlet or a way to stay connected with loved ones, you may choose not to focus on digital marketing and monetization.

Truthfully, monetizing a personal blog is not for everyone. But if it’s something you want to explore, plenty of strategies, like paid ads, can help you achieve your goal.

3 Personal Blogging Tips to Help You Build Success in 2023

You may already be wrestling with starting a personal or professional blog. You don’t need to be a professional writer or own a company to create one.

If you have stories, advice, and tips you want to tell the world, blogging is the tool to get your message out there.

When you start a personal blog, one of the first decisions business owners must make is whether to create a company blog or a personal blog.

3 Personal Blogging Tips to Help You Build Success in 2023

Although a company blog has its benefits, it won’t offer the same level of transparency, authenticity, connection, and intimacy as a personal blog.

To make your journey easier, here are three tips to help you become successful with blogging and understand your personal blog’s meaning.

1. Establish a consistent writing schedule – Consistency is critical in blogging. You can keep your readers engaged and eager for more content by setting a regular schedule for writing and publishing posts. Treat it like a business, record your journey, at make it personal.

2. Publish quality content – Quality content is one of the most important aspects of a successful blog. Focus on providing valuable information that’s helpful to your target audience. No regurgitation. Google’s new E.E.A.T. algorithm and their subtle disdain for AI-generated content can penalize those who don’t create unique and valuable content.

3. Promote your blog – Self-promotion is often seen as a dirty word in blogging and social media sites, but it’s necessary for successful blogs. Promote your work on social media and other websites to expand your reach.

As a personal blog writer, you should also consider guest posting on popular niche blogs and other websites and attending events to enrich your journey and help share your story to connect with more potential readers.

Final Thoughts on Personal Blogging

There is a lot to starting a personal blog. The decision for you will differ from other bloggers, but the outcome might look the same. Personal blogs are often some of the most rewarding digital assets you can own. Many personal blogs are monetized and sold further down the road for decent returns.

Your decision to create a personal blog should be one based on your goals and not on what other popular personal blogs have been able to accomplish. Those are rare feats, and you don’t want to be sidetracked on your blogging journey.

Be prepared to give your personal blog meaning. If you are solely invested in creating a personal blog to make money, you’ll likely fail in your endeavor. The whole process should be about more than financial gain.

Leave a Reply

Your email address will not be published.Required fields are marked *

Sign up for the BSR newsletter

Get exclusive access to discounts and promotions.